Strategic web design for Nanaimo’s expert criminal defence team.

Waugh & Associates

Nanaimo, BC
Brand Development / Copywriting / Graphic Design / Web Design + Development / Law & Legal Services
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Waugh & Associates is a Nanaimo-based law firm spearheaded by criminal defence lawyer Kendra Waugh. Looking to transition from a bold and youthful brand to a more sophisticated and professional experience, they partnered with our marketing agency for a new logo design and website. Our goal was clear—create a strong and smart brand and website that establishes Waugh & Associates as the go-to criminal defence firm in Nanaimo and Vancouver Island.

What Work Did We Do For Them?

  • Logo Design
  • Corporate Collateral
  • Copywriting
  • Custom web design + development for desktop and mobile

How Did We Help Them Out?

  • For the logo design, we chose a classic wordmark that uses an elegant, modern, and refined font. Spacing, font-weight, and type express balance and dependability while giving it a timeless feel.
  • Using the established brand elements and colours, our graphic design team created corporate collateral, including a digital letterhead, business cards, and e-signatures to ensure brand consistency across all touchpoints.
  • Our copywriting team established a narrative tone to align with their target demographic and crafted content with SEO optimized keywords to rank higher on search engines.
  • Our web development team programmed the web design to be responsive on both desktop and mobile. An added blog allows for content to stay fresh, flexible, and better rank for SEO.

Read up on another awesome project.

Want to get your project started with us?

Let's chat about it 
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