Property management with a personal touch

Widsten Property Management Inc. is a family-owned, full-service property management & strata management company that provides services tailored to homeowners, strata corporations and manages a variety of rental properties across Ladysmith and Nanaimo. Feeling as though their current website was too tenant-focused and didn’t fully reflect the services they provide to their landlord and strata clients, their team reached out to Array for help designing a new website that would appeal to all their target audiences simultaneously and better reflect the personality of their family business.

What Work Did We Do For Them?

  • Custom web design + development
  • Copywriting
  • Search engine optimization

How Did We Help Them Out?

  • To bring their brand out of its shell and establish better connections with their visitors, we refined their content with a warm, more down-to-earth brand voice that better matched the personalities of their team.
  • To simplify the application process for potential renters, an “apply now” button is available on every page of the website to guide users seamlessly through the rental application process.
  • We revamped the information architecture of their website to better balance out their services amongst their target audiences, creating individual portals for strata organizations, homeowners & investors, and people looking for rental listings in their neighbourhood.
  • The Rental Listings page features multiple layouts and can be dynamically filtered using AJAX, allowing listings and Google map markers to be updated without needing to refresh the page. For mobile, we focused on an app-like feel for the navigation to give users the ability to easily scroll through listings and positioned all action buttons to the top-right to provide a more satisfying experience.

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Want to get your project started with us?

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Copywriting For Branding, Marketing & Advertising

Looking for a copywriter to help you craft your message? Advertising agency Array in Nanaimo, BC can help you meet your copywriting and content marketing needs with engaging, personalized, and compelling copy that gets to the heart of your message. Whether you need website copy, content for your blog, or to improve your SEO, we craft effective, meaningful, and conversion-focused copywriting that helps you engage with customers and make a memorable first impression.
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Web Design + Development Focused on Your Business Goals

Looking for a web developer? Array is a Nanaimo, BC, Canada based web design, web development and marketing agency that builds beautiful, fully customizable and user-friendly websites tailored to your unique business needs, culture and message. Whatever your website needs, our award-winning web design + development services can help your business create a website that fits your brand, showcases your products & services, and helps you achieve your business goals.
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