A&A Trading
Developing an immersive digital experience to drive engagement and growth for A&A Trading.
Location
Vancouver, BC
A&A Trading, a family-owned company with over 40 years of experience in B.C.’s forest industry, goes beyond forest management and log marketing. They are deeply committed to sustainable forest stewardship, Indigenous engagement, and building relationships with the community. When A&A Trading decided it was time to refresh their online presence to better reflect their values, highlight their talented team, and boost their visibility online, they partnered with Array to create a platform that captures their expertise and hardworking, charismatic, company culture. The outcome? An immersive website, brand guidelines, and impactful corporate collateral that come together to bring A&A Trading’s unique story to their target market.
What did we do?
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Brand Collateral
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Brand Standards
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Branded Business Cards and Letterhead
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Search Engine Optimization
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UI/UX Design
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Website Design & Programming
How Did We Help Them Out?
- We began our collaboration with a discovery process to engage with the A&A Trading team and gain a deeper understanding of their goals, identity, and culture. Equipped with insights from a company-wide Google survey, we were given the unique challenge of blending the personas of a suave 007 agent and a hardworking outdoorsman to create a website that truly embodies A&A Trading’s brand character.
- Our digital marketing team conducted a comprehensive keyword analysis to enhance A&A Trading’s online search visibility and designed a user-friendly information architecture to improve navigation on the site.
- Our web design and development team created an immersive website that makes it intuitive for users to access key information. Visitors can easily learn about the company’s history, values, commitments, and stewardship plans, explore services and products, and discover career opportunities.
- To bring the site to life and create a truly immersive experience for users, we directed original videography and photography. These brand assets highlight A&A Trading’s connection to nature and genuine relationships with people.
- Iconography and thoughtful graphic elements, like log-textured backgrounds, add a playful yet sophisticated touch, introducing depth and character to parts of the site that are otherwise text-heavy.
- The site’s navigation has a dynamic block style design with custom animation that ties in with the sleek and bold headline treatments.
- The “Products” page offers an interactive experience, allowing users to explore and learn about the various tree species offered by A&A Trading.
- The “Careers” section highlights key information to attract top talent, along with a convenient resume uploader for easy submissions.
- Our graphic design team created brand guidelines to empower the A&A Trading team to use their logo and colour palette across various applications while maintaining brand consistency.
- In addition to the website and brand guidelines, our team designed branded corporate collateral, including business cards, stationary, and a Powerpoint slide template, maintaining a professional and cohesive identity in every interaction.
