Avondi is a forward-thinking startup that merges ride-sharing, real-time tracking, and smart parcel locker technology to deliver packages faster and more efficiently. To bring their bold vision to life, the founders partnered with Array to develop a brand built for market entry success. Together, we crafted a comprehensive startup branding complete with logo design, messaging strategy, a dynamic website, business collateral, and custom-branded lockers. Through close collaboration, Avondi transformed from an innovative idea into a brand ready for the initial stages of its startup launch. Here’s how it all came together.
What did we do?
-
Brand Collateral
-
Brand Messaging and Tone
-
Branded Business Cards and Letterhead
-
Content Design & Creation
-
Copywriting Strategy & Planning
-
Custom E-signatures
-
Digital Assets
-
Logo Design
-
Narrative Tone Development
-
Responsive Website Graphic Design
-
Search Engine Optimization
-
UI/UX Design
-
Website Design & Programming
How Did We Help Them Out?
- To kick things off, our team created a messaging strategy to identify the different personas of Avondi’s target audience. This allowed us to craft a brand voice and narrative tone that is fresh and forward-thinking, while staying grounded in the everyday challenges users face.
- The primary colour palette features Beacon and Sky, a complementary bright orange and sky blue that represent positivity and security.
- The logo uses the sides of a parcel to create a forward-facing arrow to showcase the movement of parcel delivery. Depending on your perspective, you’ll see either an arrow or a parcel in the negative space. The shape of the icon echoes the angle of the ‘A’ in this clean and dependable sans-serif font. It is highly readable and visible at all sizes.
- Our copywriting team crafted website copy that’s fun, friendly, and approachable with catchy headlines that speak directly to Avondi’s diverse audience of drivers, senders, and receivers. The tone is energetic and solution-focused, just like the brand.
- A bright, modern, and streamlined web design reinforces Avondi’s bold identity. Strong statements, engaging photography, and colourblocking create a visually striking experience that’s easy to navigate and full of energy.
- We implemented Avondi’s full colour system, assigning a distinct hue to each core user—driver, sender, and host. These colours appear throughout the site to guide users intuitively while supporting the overall brand experience.
- To maintain consistency, we used Avondi’s branded font across the site, pairing large, bold headings with short, impactful messages that mirror the confident tone of the copy.
- Graphic elements like the Avondi icon and a custom three-icon pattern were incorporated throughout the site, adding variety while reinforcing brand recognition and visual cohesion.
- We incorporated the Avondi icon throughout graphic elements to reinforce brand identity. Overlapping design elements, such as numbered portals and icons on banners, create continuity across digital and print materials, tying into Avondi’s business cards and letterhead for a unified brand system.
- Website photography was carefully selected to reflect the diversity of Avondi’s target audience, helping the brand feel inclusive, approachable, and relatable to a wide range of users.
- The homepage banner mimics the style of a social media reel, capturing attention and creating a familiar, engaging experience that speaks to today’s digital-first audiences.
- Portal sections use bold, audience-specific colours to create intuitive navigation and draw attention to key user actions.
- Custom icons were used in the benefits sections to break up dense content, improve readability, and introduce an additional layer of branded visual interest.
- Branded smart parcel lockers were designed as part of the visual system, ensuring the physical product feels like a natural extension of the Avondi digital experience.
- Branded business collateral, including business cards, email signatures, and letterhead, was designed to reflect Avondi’s new visual identity.
Great brands don’t stand still. So—what’s next for yours?
We’d love to help you evolve with purpose.