Location
Nanaimo, BC
BC PRO PILOT TRUCK has been a trusted leader in pilot car services across Vancouver Island since 2012. When their team approached Array, they had two main goals: enhance SEO and refresh their website with high-impact visuals to ultimately boost conversions. We took on the challenge, creating a visually immersive website paired with a strategic, SEO-driven content plan. The revamped site not only delivers a modern look but also drives increased traffic, stronger engagement, and improved search rankings. Here’s how their vision came to life.
What did we do?
- Brand Messaging and Tone
- Copy Review & Editing
- Copywriting Strategy & Planning
- Narrative Tone Development
- Responsive Website Graphic Design
- Search Engine Optimization
- UI/UX Design
- Website Design & Programming
How Did We Help Them Out?
- To boost search engine rankings, we started with a deep-dive keyword analysis to identify the most relevant search terms. This research guided the site’s information architecture and content strategy, ensuring strong visibility on search engine results pages and intuitive navigation.
- Our copywriting team developed a narrative tone that exudes authority and professionalism to position BC PRO PILOT TRUCK as a trusted brand and industry leader. Combined with a strong SEO strategy, we developed highly optimized website copy and headings that engage audiences while enhancing search rankings.
- We integrated original images and videos—captured by Nigel Baillargeon of New Elevation Media—throughout the site. From banners and navigation to service pages and a dedicated gallery, every element showcases their fleet, creating a visually immersive experience that brings their services to life.
- Custom icons add visual interest and improve readability by breaking up text.
- Click-to-call and email buttons remain easily accessible on both desktop and mobile, ensuring users can reach the company anytime.
- An SEO-optimized FAQ section helps users quickly find answers to their most common questions.
- Memberships and certifications are strategically showcased across the site, including the homepage and About Us page, to build credibility.
- Social media links for Instagram, YouTube, and Facebook are prominently displayed with custom imagery to encourage engagement.
- Since launching their new website, BC PRO PILOT TRUCK has been leveraging its enhanced online presence to drive results, strengthen engagement, and reinforce their position as a trusted industry leader. The website has climbed into the top 20 for key search terms after previously being unranked.
Ready to Create Something Great?