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Grey River Netting

Going from a mom-and-pop shop to a globally recognized brand.

Aerial view of a fish farm on calm waters, surrounded by densely forested mountains on the coast of Vancouver Island.
Location
Campbell River, BC
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Grey River Netting Inc. is an industry leader in netting solutions. Having started out as a small local business on Vancouver Island in 1996, they scaled their business to become an international competitor offering custom netting solutions across the globe. As a result, they needed a new brand and website to convey their level of quality and professionalism more accurately. They approached Array to elevate their brand and marketing touchpoints with a clean and modernized design and website that reflects their premium products and service.

What did we do?
  • Brand Collateral
  • Brand Standards
  • Logo Design
  • UI/UX Design
How Did We Help Them Out?
  • Using their business values as a starting point, we got to work on brand development. We created a new logo design that better represents their professional expertise. The concept is based on the Turk’s Head knot (AKA a Sailor’s knot). The uniform line weight and hand-drawn look of the icon showcases the quality and durability of Grey River Netting’s craftsmanship and love of the ocean. The typography chosen matches the line weight of the icon reflecting consistency and dependability.
  • Once we established their brand identity, our web developers got to work on building a fully responsive and dynamic website that’s desktop and mobile-friendly. The site includes unique custom icons, easy navigation, and animated features from floating banners to hover states that reflect moving waves of the sea. The end result is a highly engaging and fluid experience from page to page.
  • Our graphic design team put together marketing collateral including product tags, business cards, and stationery to ensure a consistent and professional brand experience offline.
  • As a final touchpoint, we custom-designed vehicle decals to increase brand awareness while Grey River Netting is on the road.
Grey River Netting logo featuring an intricate woven circular design in light blue, with the company name 'Grey River Netting' written beneath.
Two hanging tags for Grey River Netting, featuring the company’s blue logo and name with dark blue backgrounds and knotted black strings.
Red industrial forklift with a Grey River Netting logo sticker displayed on the side, parked in front of a storage facility surrounded by trees.
Flat lay of Grey River Netting's branded stationery, including a letterhead, business card, mobile phone mockup displaying their website, and a pen, all featuring the company's logo.
Two versions of the Grey River Netting logo, one on a white background and the other on a blue background, both featuring the circular woven logo and company name.
Two mobile screens showcasing Grey River Netting’s website. The left screen features a homepage image with the tagline 'Vancouver Island’s premier netting specialists,' and the right screen highlights the company’s philosophy on custom-made solutions.
Tablet screen displaying Grey River Netting's product page with details on custom-made fishing traps and images of black cod traps, prawn traps, and crab traps.
Full webpage mockup for Grey River Netting, showcasing their product offerings like netting solutions for aquaculture, fisheries, adventure parks, and more, along with sections for projects and company updates.
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