Location
Victoria, BC
Solve Roofing is a Victoria-based roofing company on a mission to deliver reliable roofing solutions to both residential and commercial properties. Launched by the team behind Solve Energy, this new venture builds on their foundation of trust and innovation. Having previously teamed up with Solve Energy to shape their brand identity, we were excited to renew the partnership. This time we brought Victoria’s newest roofing company to life through full brand development, creating a timeless, modern, and clean brand. What followed was a new logo, brand elements, collateral, vehicle wrap, messaging strategy, and website that aligns with the Solve brand while carving out a distinct identity for Solve Roofing. Here’s how we made it happen.
What did we do?
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Brand Collateral
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Brand Messaging and Tone
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Branded Business Cards and Letterhead
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Content Design & Creation
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Copywriting Strategy & Planning
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Custom E-signatures
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Digital Assets
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Logo Design
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Narrative Tone Development
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Responsive Website Graphic Design
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Search Engine Optimization
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UI/UX Design
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Website Design & Programming
How Did We Help Them Out?
- Building off Solve Energy’s primary colour palette, we introduced a secondary colour set to bring warmth and depth to the Solve Roofing brand. Asphalt, Sky Blue, and Terracotta convey dependability, creativity, and warmth. Together, these tones help Solve Roofing stand out while reinforcing trust and optimism.
- To reflect the company’s connection to Solve Energy while establishing its own identity, we created a new logo using Solve’s “Cascading Lines” at a 45° angle, mimicking a 12:12 roof pitch. The circular frame unites the design, while the layered lines symbolize the structural integrity of roofing and the brand’s professional, detail-oriented approach.
- We designed a series of unique visual elements to support the brand system across all touchpoints, bringing a polished, modern aesthetic to everything from digital layouts to print material. The “roof grid” adapts Solve Energy’s solar grid into a geometric arrangement of rooflines, while the “cascading lines,” inspired by NASA in the 1970s, make their offering feel relatable and authentic to consumers.
- We crafted a messaging strategy that portrays Solve Roofing as confident yet approachable. The narrative tone simplifies complex roofing decisions and meets customers where they are. Our copywriting is clear, informative, and grounded in empathy, while strategically incorporating SEO to help Solve Roofing rank competitively in local search results.
- The new website delivers a high-impact user experience with custom animations and Solve Roofing’s distinct visual elements. Cascading lines animate on scroll, a homepage banner video is layered with the roof grid pattern, and interactive hover states add polish and engagement throughout the site.
- A prominently placed “Get a Free Estimate” button opens a modal form that’s accessible from anywhere on the site, while an integrated estimate plug-in offers instant quotes. Clear separation of residential and commercial services, along with strategic colour blocking and iconography, makes the site easy to navigate and read.
- We brought the brand to life across essential business tools, including business cards, letterhead, email signatures, and a vehicle wrap. Each piece uses the new colour palette, brand elements, and tone to ensure consistent, professional communication across every channel.
Great brands don’t stand still. So—what’s next for yours?
We’d love to help you evolve with purpose.