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Positive Dog

Creating pawsitive experiences for you and your best friend.

A joyful, golden retriever dog sits outdoors in a grassy field, with a soft, warm overlay of light. The dog’s tongue is out, and it appears happy, basking in the natural surroundings.
Location
Nanaimo, BC

Positive Dog, led by accredited dog behaviour consultant Christina Young, helps people improve their relationships with their dogs through positive reinforcement-based methods and a comprehensive approach to training. Looking to revitalize her brand, Christina partnered with our marketing agency to develop a rebranding strategy, including a new business logo, to help her further evolve her business and put new energy into her brand.

What did we do?
  • Brand Collateral
  • Brand Standards
  • Logo Design
  • Tagline & Slogan Development
  • Visual Identity System
Awards
How Did We Help Them Out?
  • The logo design features a silhouette of a dog inside the negative space of the letter “P” for “Positive.” With a raised nose and ears, the dog appears obedient, confident and attentive, creating positive reinforcement for the brand and services. For the font, our graphic design team opted for uppercase typography with subtle rounded corners to create an easy-to-read font that conveys feelings of positivity, friendliness and strong leadership.
  • As someone that helps people improve their relationships and quality of life with their dogs, Christina was looking for the right messaging that speaks to her brand’s purpose and resonates with her target audience. Focusing on the journey of pet ownership, we set out to craft a simple statement that summarized the core values of the brand – Building bonds for life.
  • A brand identity guidelines provide Positive Dog with the information and tools they need to maintain brand consistency across all touchpoints, including colour palettes, typography, logo variations, and other visual elements.
A business logo for "Positive Dog" featuring a stylized dog’s silhouette inside the letter "P" in teal with orange accents. The tagline reads "Building Bonds for Life."
Two brand variations for "Positive Dog," one on an orange background and the other on a teal background, featuring the dog silhouette logo with the tagline "Building Bonds for Life."
Two sleek business cards for "Positive Dog." One displays the company logo in teal and orange, while the other shows contact information for "Christina Young, Professional Canine Behavior Consultant," against an orange backdrop.
A person wearing a teal hoodie featuring the "Positive Dog" logo on the front. The logo includes the dog silhouette and the tagline "Building Bonds for Life," printed in white and orange.
Top image is a teal baseball cap with a white Positive Dog logo on the right of the hat. The bottom image is a white fanny pack with the Positive Dog logo.
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