Building online success through strategic web design and digital marketing for home designers.
Nanaimo, BC
Classic Kitchens & Design is a team of professional kitchen and bathroom designers that serve the Nanaimo and Parksville areas. With a decade-old website, they knew it was time for a refresh. Their outdated website needed a modern design to highlight their portfolio and connect effectively with potential clients. That’s where we came in. We started with web design and development that would complement their craftsmanship. From there, our partnership grew to include a brand evolution, social media management, targeted digital marketing campaigns, and SEO strategies. The results were an outstanding 169.47% year-over-year increase in website traffic, significant growth in social media, and higher conversion rates that solidified their online presence and attracted more clients.
- Brand Collateral
- Branded Business Cards and Letterhead
- Content Design & Creation
- Conversion Tracking & Optimization
- Custom E-signatures
- Digital Marketing
- Ongoing Newsletter, Blog Post & Article Writing
- Responsive Website Graphic Design
- Search Engine Marketing & Online Advertising
- Search Engine Optimization
- UI/UX Design
- Website Design & Programming
- Using their logo as inspiration, our graphic design team created a colour palette of sage green, charcoal, and white to keep their site feeling fresh and classy. For headings, we used a clean serif font and a sans-serif font for body copy that creates a balance between modern and minimal.
- We used animated transitions to make the web design feel user-friendly and natural, and showcase their portfolio pieces using unique angles and shapes. The portfolio also features category filtering to tailor to a potential client’s design style and desired function.
- Our web development team programmed the site on WordPress to maximize functionality and make the site responsive across all devices. To keep content structured and engaging, we incorporated animated hover states, line details, and colour blocking.
- To maintain a consistent brand experience, our graphic designers created custom e-signatures for outbound emails featuring their logo, brand colours, and web typography.
- By implementing innovative strategies in SEO and digital marketing for home designers, including blog posts, on and off-page SEO, and search engine marketing, we achieved a 169.47% year-over-year increase in website traffic. This included a 303.35% surge in organic traffic and a 127.76% boost in direct traffic.
- Our team also took charge of social media management, crafting engaging content for Instagram and Facebook. These efforts drove a 147.62% increase in social media traffic, reaching a combined total of 67.2K users.
