Coastland Wood Industries
A fresh, modern website designed to improve user experience and showcase business growth.
Location
Nanaimo, BC
Coastland Wood Industries is a global leader in veneer manufacturing, recognized for innovation and exceptional quality in the forestry sector. In 2015, Array partnered with Coastland to build a strong corporate website to reflect their industry-leading position. Fast forward to 2024, we’ve refreshed their website’s front end to reflect their company growth and adapt to modern technology. We love how this project highlights the value of a custom website: it evolves with your business, eliminating the need for a full replacement. Here’s a closer look at how we refreshed Coastland to enhance usability and improve the overall user experience.
What did we do?
- Business Card Design
- Information Architecture Development
- Responsive Website Graphic Design
- UI/UX Design
- Website Design & Programming
How Did We Help Them Out?
- Recognizing the need to improve the user journey, we restructured the site’s information architecture to create clear, distinct sections for company information, products, services, and career opportunities.
- A clean, modern look with rounded corners was introduced to echo the icon in Coastland’s logo, complemented by a refreshed colour palette that retains the bright blue and white while adding deep navy and warm gold tones for balance and cohesion.
- The website draws users in with engaging photography and dynamic videography. Working with photographer Dirk Heydemann of HA Photography, we were able to include striking banner images that bring Coastland’s story and services to life.
- Illustrated icons and hover animations bring visual interest and a dynamic feel to the website.
- The careers section includes a filterable job search tool and a page that highlights the benefits of working at Coastland, showcasing the company’s culture and employee perks. This makes it easier for potential candidates to explore opportunities and understand what makes Coastland a great place to work.
- To complement the new website, our team also designed business cards, ensuring consistency in their brand identity. The business cards feature modern design elements, and a clean layout, providing a professional and cohesive look across all of their branding materials.
- The updated look and feel were developed over top of the existing site, allowing the Coastland team to retain their original client portal, a highly used feature by their employees. Future phases will involve reskinning the portal to match the look and feel of the front end website.
- Coastland is thrilled with the fresh new look of their website and the smooth transition that ensured uninterrupted access to their employee portal and communications. We look forward to the next phase of this project, which will involve the overhaul of this section.
Ready to Create Something Great?