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Pacificanna

Experiencing cannabis in a whole new way.

Saleswoman talking to a male customer in a Pacificanna store surrounded by product displays.
Location
Victoria, B.C. | Port Hardy, B.C. | Williams Lake, B.C.
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Looking for top-quality cannabis products? Pacificanna has you covered with multiple stores in Victoria, Port Hardy, and Williams Lake, B.C. For many, shopping for cannabis can be overwhelming and intimidating. But at Pacificanna, they do things differently and wanted a website that shared their story and values with their customers. They approached our team to help them create an ecommerce website that reflects how they do business—approachable, inviting, and straightforward with no fuss.

What did we do?
  • Content Design & Creation
  • Custom Illustration & Iconography
  • Information Architecture Development
  • Responsive Website Graphic Design
  • Search Engine Marketing & Online Advertising
  • Search Engine Optimization
  • UI/UX Design
How Did We Help Them Out?
  • The web design is clean and professional and features a bright colour palette with just the right amount of white space to create a feeling of openness, clarity, and balance, making it easier for visitors to navigate and find the information they need.
  • The Homepage features video footage of local natural beauty and recreation that adds visual interest to a website, creates a sense of connection to the region, and conveys positive messages of health, wellness, and relaxation.
  • Custom icons help visitors quickly identify and navigate to the cannabis product categories they are interested in and make the content more accessible to users with disabilities, such as those who are visually impaired.
  • With several locations across British Columbia, Pacificanna needed to boost its local search visibility. Due to the strict online policies regarding cannabis-related content, SEO is a challenge for any cannabis business. To overcome these limitations, we executed ongoing SEO strategies to improve the website’s search engine visibility, including optimizing the website content for local search and the structure for user experience to establish a more prominent online presence and give Pacificanna a competitive edge.
Mockup of Ecommerce Website for Pacificanna on a laptop.
Mockups of Pacificanna website on 2 mobile phones to showcase responsive web design.
Mockup of Pacificanna website on a tablet to showcase responsive web design.
Ecommerce Website for Pacificanna designed and developed by Array. The website is clean and professional and features a bright colour palette with just the right amount of white space to create a feeling of openness, clarity, and balance, making it easier for visitors to navigate and find the information they need. The Homepage features video footage of the sea and wooded areas, custom iconography for the different products, and location information.
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