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Eye Plus

Enhancing brand visibility with high-impact social media ads for optometry services.

Location
Nanaimo, BC
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Eye Plus is a full-scope optometry clinic in Nanaimo, BC, specializing in care for dry eyes. When the team at Eye Plus got in touch with Array, they were looking to raise brand awareness about their dry eye treatments and acquire more leads. Our digital marketing team launched targeted Google Search, Facebook, and Instagram ads to meet audiences where they are. From storyboarding and social media ad creation to refining messaging, we crafted clear, engaging, and impactful content. The result? A campaign that has generated over 528,000 impressions, expanding brand awareness and driving real engagement. Here’s how it all came together.

What did we do?
  • Animated Video Creation
  • Content Design & Creation
  • Copy Review & Editing
  • Digital Marketing
  • Narrative Tone Development
  • Search Engine Optimization
How Did We Help Them Out?
  • With the goal of increasing online conversions in mind, our digital marketing team launched highly targeted Google Search ads, focusing on high-intent keywords for optometry services. This ensures Eye Plus Clinic is the top choice for those actively seeking local eye care.
  • To elevate brand awareness and connect with the right audiences, we launched targeted Facebook and Instagram ads showcasing Eye Plus Clinic’s dry eye treatments with InMode technology. From concept to execution, our team crafted a compelling video ad, storyboarding, scripting, and refining the messaging to ensure clarity, engagement, and impact.
  • Since launch, the campaign has delivered over 528,000 impressions in just nine months, boosting brand awareness and driving real engagement.
  • In the first 3-months, social media media traffic surged by 1,588.89%, and social media continues to remain their #1 source of web traffic today.
  • Our partnership with Eye Plus Clinic continues to evolve as we support the team with ongoing content creation, social media strategies, and search advertising campaigns.
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