Brand Collateral
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Location
Qualicum Beach, BC
Since 1983, All Points Law has offered a wide range of legal aid to their community from mediation to litigation. Having undergone a recent name change to better represent their new partners and dynamic team, they approached Array to help create a new brand identity that could reflect their expertise. As a full-service law firm that covers all points and options when it comes to legal matters, we got to work on giving them our full brand and web development treatment.
What did we do?
Brand Standards
Branded Business Cards and Letterhead
Information Architecture Development
Logo Design
Responsive Website Graphic Design
Search Engine Optimization
Website Design & Programming
Awards
How Did We Help Them Out?
- We designed a stacked, wordmark logo featuring a serif typeface to represent the firm’s values of strength, balance, and tradition. The type is left-aligned creating a visual cornerstone that showcases All Points Law as a firm in your corner.
- Our web development team built a fully responsive website for desktop and mobile featuring custom animated illustrations, a navigation menu that opens to full-screen revealing all page portals, and a stylized map that points directly to their location.
- Our digital marketing team researched and developed an SEO strategy to fully optimize their site so they rank higher and more frequently in search results.
- To create a full brand experience and communicate their professionalism, our graphic design team created a letterhead, business cards, and e-signatures.
- To ensure brand consistency, we designed brand identity guidelines with an established brand colour palette, typography, and rules on how to implement these elements.
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