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Vancouver Island Conference Centre

Creating a sleek web presence and sales brochure for an award-winning convention centre.

An open travel guide spread showing a map of Vancouver Island and surrounding areas, highlighting ferry routes, seaplane options, and key travel locations like Nanaimo, Vancouver, and Victoria. The right page lists travel times for ferries, seaplanes, and flights. A vertical image on the far right showcases a scenic harbor and modern buildings.
Location
Nanaimo, BC
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With a stunning location on the harbour and 38,000 square feet available for events of all sizes, the Vancouver Island Convention Centre (VICC) in Nanaimo is one-of-a-kind. They approached Array for a new website and marketing assets that would truly reflect this magnificent space as a great asset to the local area.

What did we do?
  • Brand Collateral
  • Information Architecture Development
  • Marketing Assets
  • Responsive Website Graphic Design
  • UI/UX Design
How Did We Help Them Out?
  • Our web designers redesigned the website with a new layout, including interactive elements that help people get to information faster. The addition of a dynamic online blog and news feed increases search engine optimization results and provides extra resources for those looking to book spaces online.
  • Our web developers programmed an event calendar with a user-experience room picker as well as access to all floor plans, and supplemental information for visitors on the area, location, and nearby places to eat and visit. The website is responsive on both desktop and mobile.
  • With a new website in place, our graphic designers put together a supportive sales brochure that positions Nanaimo as the go-to destination for hosting conferences. With alluring imagery, helpful regional information, and a compelling narrative, the marketing brochure makes it easy for readers to access resources they need when deciding on a venue location.
A laptop displaying a webpage for the Vancouver Island Conference Centre. The homepage features a conference room setup with rows of chairs and tables. The text highlights the venue's ability to create rich, extraordinary experiences, catering to events like conferences, banquets, and weddings.
A tablet displaying the floor plan for the Vancouver Island Conference Centre. The map illustrates the layout of meeting spaces, including the Shaw Auditorium and Mt Benson Ballroom, spread across two levels. Blue highlights indicate the various rooms available for different event setups.
Three mobile phone screens displaying different sections of the Vancouver Island Conference Centre website. The left screen promotes wedding services, the middle screen provides directions to the venue, and the right screen shows an events calendar with upcoming activities and meetings.
Marketing Assets for Vancouver Island Convention Centre. Three open pages of a brochure for the Vancouver Island Conference Centre. The first page has the tagline "The Perfect Place to Connect, Explore and Unwind," with an image of a calm seaside sunset. The middle spread features photos of a person at a scenic coastline, with text describing Nanaimo's natural beauty and coastal living. The final page highlights hybrid and green meeting options available at the conference center.
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