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Nanaimo Prosperity Corporation (NPC)

Promoting Nanaimo’s business economy with a bold and accessible brand presence.

Location
Nanaimo, BC

The Nanaimo Prosperity Corporation (NPC) is a newly formed organization that brings together business leaders and investors to promote economic growth in Nanaimo. With a clear vision for the future, NPC wanted to strengthen its brand and build an online presence that would attract new businesses, support existing ones, and solidify its position as a leading economic development force in the region. We embraced the challenge and took it further by elevating their existing branding to meet web accessibility standards, developing an award-winning website, and designing marketing collateral that captures Nanaimo’s vibrant business community. Here’s a closer look at our approach.

What did we do?
  • Brand Collateral
  • Brand Messaging and Tone
  • Brand Standards
  • Branded Business Cards and Letterhead
  • Business Card Design
  • Collateral
  • Content Design & Creation
  • Copy Review & Editing
  • Copywriting Strategy & Planning
  • UI/UX Design
  • Website Design & Programming
Awards
Summit Creative Awards 2024 Silver Winner
How Did We Help Them Out?
  • NPC shared an existing brand with another organization, but they needed a distinct identity to establish its own unique presence. Our designers thoughtfully refined colour and font pairings to preserve the vibrancy and spirit of the brand while meeting web accessibility standards across a variety of applications. This laid the foundation for updated brand guidelines, empowering the NPC team to confidently apply their colours, logo, and typography across various platforms and marketing touchpoints.
  • Our copywriting team crafted a brand voice that projects NPC’s confidence and commitment to supporting the growth and innovation of local businesses in the city. The result is messaging that inspires local pride and sets Nanaimo apart as a promising city worth investing in.
  • Our team designed a new website that serves as a go-to resource for local businesses, potential investors, current residents, and anyone considering a move to Nanaimo. It combines vibrant visuals with bold typography for custom banners, creating an inspiring and engaging aesthetic. Beyond its eye-catching design, the site meets web accessibility guidelines for colour and typography and is fully responsive, ensuring a seamless experience on both mobile and desktop platforms.
  • We refreshed NPC’s brand collateral to align with their new website and updated brand guidelines. The new business cards feature accessible colour pairings, bold patterns, and spot gloss accents. The updated letterhead is clean and minimal with a visually interesting layout. But we didn’t stop there—our team also designed branded postcards and print ads, perfectly aligned with their company’s messaging and style.
  • To ensure their social media and digital touchpoints aligned seamlessly with the new website, we designed branded template packages on Canva and Google Slides. These tools empower NPC’s team to effortlessly create social media posts and slide decks that stay true to their refreshed branding.

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