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Lalli Foundation

Non profit marketing, branding and web design to inspire community health initiatives in Victoria

Smiling healthcare professional speaking with a patient in a bright office setting, used in a non profit marketing campaign to promote compassionate care and community health services.
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The Lalli Family Foundation is a nonprofit organization dedicated to improving health outcomes in Victoria and the surrounding communities. Founded by pharmacy owners with deep roots in local healthcare, their mission is to give back and reduce disparities where they live and work. While their purpose was clear, they lacked a brand and digital presence to support it. Referred by a longtime client, we brought their vision to life with non profit marketing, branding and web design, including a wordmark, graphic patterns, and a user-friendly website with engaging copy. These tools now help the Foundation connect with donors and partners, and build lasting momentum for their cause.

What did we do?
  • Content Design & Creation
  • Copywriting Strategy & Planning
  • Custom Illustration & Iconography
  • Information Architecture Development
  • Logo Design
  • Responsive Website Graphic Design
  • UI/UX Design
  • Website Design & Programming
How Did We Help Them Out?
  • Our design team began by developing a colour palette to reflect the foundation’s welcoming spirit and its roots in Victoria. Serene blue, dark olive green, deep eggplant, and dark saffron were chosen to evoke calmness, harmony, inspiration, and prosperity.
  • The wordmark blends a handwritten script for “Lalli Family” with a clean sans serif for “the” and “foundation,” balancing personal warmth with timeless professionalism.
  • Custom graphic elements throughout the site add texture and visual interest, subtly referencing the Foundation’s cultural roots and personal story.
  • Hand-drawn icons introduce a playful charm, while textured videography enhances visual depth without distracting from the message.
  • Our copywriting team crafted website copy that is both engaging and authentic, reflecting the heart and soul of The Lalli Family Foundation’s mission, while inspiring action.
  • Strategically placed call-to-action buttons guide users toward donating or applying for funding with ease.
  • Today, the Lalli Foundation continues to use its website and brand elements to engage the community and support initiatives that promote local wellbeing.
Laptop displaying a non profit marketing website with the headline “Heart is where the home is,” positioned on a mustard yellow chair – evoking warmth, trust, and a mission-driven brand identity.
A series of mobile phones displaying a nonprofit marketing website in various stages of the user experience – donation forms, event listings, and storytelling pages – all styled in warm, accessible colours against an earthy orange background.
Full-page view of a nonprofit marketing website for the Lill Family Foundation, showcasing warm, inviting branding with key stats, community impact highlights, grant support messaging, and a call to action for charitable causes.
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