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Pacific Marine Construction

Building brand visibility for a growing marine construction company.

Birdseye view of Pacific Marine Construction building marine solutions.
Location
Campbell River, BC
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Pacific Marine Construction is a family-owned, full-service marine contractor based in Campbell River, BC. Specializing in floating homes, high-end docks, resorts, and remote coastal builds, they’ve carved out a unique niche along B.C.’s shoreline. With plans to expand into new markets, they partnered with Array to modernize their brand and elevate their online presence. We refined their logo, established brand guidelines, and designed an immersive website with SEO-driven copy, positioning them for growth across different sectors. Here’s how it all came together.

What did we do?
  • Brand Collateral
  • Brand Standards
  • Branded Business Cards and Letterhead
  • Content Design & Creation
  • Copywriting Strategy & Planning
  • Information Architecture Development
  • Responsive Website Graphic Design
  • Search Engine Optimization
  • UI/UX Design
  • Website Design & Programming
How Did We Help Them Out?
  • To kick off the project, our design team modernized Pacific Marine Construction’s logo and developed a bold visual identity using a rich West Coast-inspired colour palette of slate blue and ocean tones.
  • With search visibility as a priority, we conducted a keyword analysis to shape the copywriting and site structure, ensuring strong performance on relevant search terms.
  • Our copywriters crafted an engaging narrative tone for all website content, highlighting the company’s marine expertise and their deep connection to living and working on the water.
  • Original client-supplied photography and videos were central to the web design, creating an immersive experience that reflects Pacific Marine Construction’s craftsmanship and capabilities.
  • We edited and stitched together a custom homepage banner video using the client’s footage, giving visitors a high-impact introduction to the brand.
  • Dedicated service pages showcase the full scope of their work. Engaging imagery helps prospective clients visualize possibilities, while SEO-driven copy helps them find the site in the first place.
  • Strategic “Request a Quote” buttons with modal forms are placed throughout the site, making it easy for visitors to connect with the team.
  • To complete the project, our graphic design team created brand guidelines and print collateral including branded letterhead, business cards, and brochures using the new enhanced logo and colour palette.
  • Since launch, the website has achieved top 10 rankings for key search terms, improving brand visibility and performance in a highly competitive space.
Pacific Marine Construction logo with a colour palette of slate blue and ocean tones.
Floating dock with homes and small boats on the water. There is a lush evergreen forest in the background.
Letterhead with Pacific Marine Construction branding, print collateral by Array. On the right is an image of a boat out at sea and a building on a floating dock.
Magazine / brochure with Pacific Marine Construction's service offerings. Print collateral by Array.
A home on a floating dock with a remote forested area in the background.
Mobile phone mockups displaying various sections of Pacific Marine Construction's website. Brand visibility strategy and web design by Array.
Pacific Marine Construction's website homepage, designed and developed by Array for brand visibility.
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