Location
Nanaimo, BC
Island Roots Group is a real estate partnership built on authenticity, connection, and a deep love for Vancouver Island. As a newly formed team, Susan Webster and Brittany Angus needed a brand identity that reflected their values, professionalism, and commitment to lasting client relationships. With a competitive market and no existing joint identity, they turned to us to create a brand that would set them apart. To bring their vision to life, we created a real estate brand that blends the natural beauty of the Island with a modern, trustworthy aesthetic. A thoughtfully designed logo, organic colour palette, and cohesive visual identity reinforce their mission to guide clients home with confidence and care. Here’s how it all came together.
What did we do?
- Brand Collateral
- Brand Standards
- Branded Business Cards and Letterhead
- Logo Design
How Did We Help Them Out?
- Our graphic design team began by crafting a coastal-inspired colour palette that blends soft and deep blues, with Seascape as a vibrant highlight. We took a strategic approach to colour selection, ensuring each hue forms a meaningful, non-verbal connection with the audience. Light blues reflect dependability and calm, deep blues convey intelligence and wisdom, and gold symbolizes prosperity and sophistication.
- To bring the brand’s vision to life, we designed a logo featuring a seagull carrying a branch that integrates with the letter “t” to form the crosspiece. This symbol represents nesting and homebuilding, reinforcing Island Roots’ deep connection to Nanaimo’s coastal identity.
- Our typography choices balance strength and elegance, with a flared sans-serif font that features curving thick and thin strokes. This combination provides authenticity and stability, while the weightless quality of the seagull icon adds a dynamic contrast that enhances the overall impact of the design.
- To bring the new logo to life and create a cohesive brand identity, our design team developed brand collateral, including business cards and letterhead.
- The Island Roots team continues to leverage their logo, brand identity, and collateral to create meaningful connections as they help people find their forever homes in the heart of Vancouver Island.
Ready to Create Something Great?