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Tresah

Introducing Victoria’s first mass timber highrise

High angle perspective of highrise building between multiple lowrise buildings.
Location
Victoria, BC
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Tresah is a dynamic, first-of-its-kind mass timber condo development in Victoria, BC. We were thrilled to once again work with Mike Geric Construction, a long-term partner of Array, to help market this exciting and brand new type of development. Starting with a custom website and expanding to a range of real estate marketing touchpoints, Array and the Tresah team collaborated to develop a multi-disciplinary brand strategy that would resonate with homebuyers, generate interest, and introduce Vancouver Island to what is being regarded as the future of sustainable building construction.

What did we do?
  • Brand Collateral
  • Brand Standards
  • Business Card Design
  • Organic Social Media Management & Strategy
  • Responsive Website Graphic Design
  • Search Engine Marketing & Online Advertising
  • Search Engine Optimization
  • Strategic Campaign Planning
  • Tagline & Slogan Development
  • Trade Show Booths & Interior Graphic Design
  • Website Design & Programming
Awards
Hermes Creative Awards 2022 Platinum Winner ribbon
How Did We Help Them Out?
  • We designed a custom website that features an elegant design that presents a luxurious and refined image with warm, soft colours and fonts. With a focus on generating leads, we created a conversation focus landing page with vibrant imagery and visually enticing calls to action designed to streamline the user experience, encourage newsletter sign-ups, and generate direct inquiries.
  • Our web designers created custom iconography to help visually communicate building and home features. Our social media team repurposed these assets to help attract new home buyers across Instagram and Facebook.
  • To generate homebuyer interest, our real estate marketing agency crafted a user interface that would align with Tresah’s primary target market, along with a tailored sales funnel to keep prospects interested, educate new leads, and convert ready to purchase customers.
  • To increase exposure to homeowners and investors across Vancouver Island and the Lower Mainland, we created a real estate digital marketing strategy focused on increasing website traffic & conversions, newsletter registrations, and phone calls. This included SEO optimization, website updates & management, digital ads, and social media strategy and management.
  • Expanding on the existing creative direction, we strategized, conceptualized and designed a range of sales and marketing assets, including – magazine print ads, billboard and exterior signage, branded digital letterhead layouts, MailChimp email templates, and digital realtor packages.
Collage of Tresah logo on 4 different backgrounds: white, dark green, light green, dark grey.
Tresah branded stationary featuring a floor plan, invitations, pens, and mobile phone with Tresah website on display.
Real estate magazine featuring Tresah developments.
Branded Tresah folders. On the left is the cover of the folder showcasing the exterior of a Tresah development with the Tresah logo on the upper righthand corner. On the right is the inside of the folder with branded marketing collateral.
On the left is a mockup of Tresah's website homepage on a laptop showcasing a sleek and modern design . On the right is a mockup showcasing the responsive website design on a mobile phone.
2 tablets showcasing mockups of the responsive design on Tresah's website. On the left display is an interactive floor plan and on the right is an interactive map.
2 smartphones featuring Tresah's Instagram page to showcase social media marketing strategy.
Magazine print ad for Tresah.
Rendering of large outdoor billboard displaying the interior of a Tresah condo with the Tresah logo prominently featured, inviting passersby to explore modern urban living.
Rendering of large outdoor billboard displaying the exterior of a Tresah condo with the Tresah logo prominently featured.
Rendering of large outdoor billboard displaying the interior of a Tresah condo with the Tresah logo prominently featured.
Rendering of a presentation wall with images of the exterior and interior of Tresah buildings as well as neighbourhood maps.
Interior window display featuring rectangles with images of the interior and exterior of Tresah buildings and benefits of living in a Tresah development.
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