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Rocky Point Engineering

Attracting business and engineering careers with a modern digital presence

Location
Nanaimo, BC

Rocky Point Engineering is one of the largest engineering companies in British Columbia on a mission to provide sustainable engineering solutions that have a lasting impact on our environment and communities. Needing to highlight their extensive portfolio and attract top talent, Rocky Point Engineering partnered with us to create a refreshed website and brand strategy that matched their mission. The result? A modern website, professional business cards, and cohesive brand guidelines that truly capture their commitment to creating a greener future.

What did we do?
  • Brand Standards
  • Business Card Design
  • Copy Review & Editing
  • Information Architecture Development
  • Responsive Website Graphic Design
  • UI/UX Design
  • Website Design & Programming
How Did We Help Them Out?
  • To kick things off, our digital marketing team began with conducting a keyword analysis to identify the most relevant SEO keywords for potential clients and employees. These insights informed the website’s information architecture, resulting in intuitive navigation and optimized page names for a seamless user experience.
  • With the structure in place, our copywriters crafted content in a tone that resonates with Rocky Point Engineering’s target audience—professional, approachable, and engaging. Headlines, on-page copy, and meta descriptions were optimized to boost visibility and establish Rocky Point Engineering as a trusted industry leader.
  • Building on their existing logo, our graphic design team enhanced their branding with a cohesive colour palette and clean typography for their new website. The result is an engaging and approachable aesthetic that reflects their commitment to green practices and building a more sustainable future.
  • To highlight Rocky Point Engineering’s extensive portfolio, our web design and development team created a dynamic projects page with filtering options by sector and service, ensuring projects are both organized and easily accessible. To highlight their team’s expertise and attract top talent, we developed a filterable “Our People” page featuring employee photos and detailed bios of principal associates. The site also includes a fully responsive design, a custom careers section showcasing the benefits of working at Rocky Point Engineering along with current job opportunities, and a custom-illustrated map highlighting office locations across British Columbia.
  • To strengthen their offline presence, we designed modern business cards with a QR code linking to a virtual business card. This seamless integration provides easy access to contact details and additional resources, enhancing connectivity and showcasing the company’s forward-thinking brand identity.
  • To complete the project, our graphic design team developed comprehensive brand guidelines for their team. Now they can confidently utilize their company’s typography and colour palette, ensuring a consistent and cohesive visual identity across all marketing endeavours.

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