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Lemon Tree Housekeeping

Cleaning made easy, from home to business.

A serene, minimalist bathroom featuring a modern white freestanding bathtub with a gray towel draped over the side. A small wooden stool holds a bottle of product beside the tub. A floating sink with rolled white towels sits on a wooden shelf, and the walls are textured with a natural stone finish. The space is softly lit, creating a calm and spa-like atmosphere.
Location
Nanaimo, B.C. | Victoria, B.C.
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With an expansion of services and a new office in Victoria, BC, Lemon Tree Housekeeping approached our team at Array to help strengthen their online presence. To expand their cleaning and Airbnb management services to a wider region on Vancouver Island, we created a strategy focused on boosting visibility in these communities, drawing traffic to the website, and generating quality leads. A visually pleasing new web design, targeted digital marketing campaign, and smart SEO strategy successfully positioned Lemon Tree Housekeeping for growth, resulting in a steady new stream of happy clients.

What did we do?
  • Information Architecture Development
  • Responsive Website Graphic Design
  • Search Engine Marketing & Online Advertising
  • Search Engine Optimization
  • UI/UX Design
How Did We Help Them Out?
  • The web design features ample white space, a soft colour palette that emphasizes shades of yellow, green, and muted tones, and a clean and modern aesthetic that radiates a sense of freshness and professionalism.
  • High-quality, colourful imagery adds a visual allure that conveys feelings of tidiness and elegance, reflecting Lemon Tree Housekeeping’s commitment to excellence and customer satisfaction.
  • The navigation was designed with SEO strategy and user experience in mind. The user-friendly navigation design prioritizes simplicity, allowing leads to effortlessly find the essential information that aligns with their needs, reducing bounce rates, increasing engagement, and improving SEO performance.
  • A dynamic digital marketing campaign and geo-targeted landing pages provide a personalized experience for users in their regions. By aligning geo-targeted landing pages with hyper-local advertising campaigns and messaging, users are directed to pages optimized for their location, leading to higher click-through rates, ad engagement, and an increase in contact forms.
Two smartphone screens showcasing the mobile view of a cleaning service website. The left screen highlights Airbnb and residential cleaning services with minimalistic, clean design elements in soft pastel tones. The right screen provides an overview of cleaning services offered in Central Vancouver Island and Nanaimo, with options to select residential, office, or janitorial cleaning.
A tablet screen displaying a blog section with various posts related to cleaning services showcasing SEO strategy for Lemon Tree Housekeeping. The posts include topics like post-construction cleaning, benefits of hiring cleaning companies for Airbnbs, and how businesses can benefit from professional cleaning. Each post has a header image and a brief description.
A full-page view of the Lemon Tree Housekeeping website. The page introduces the company with an image of a cozy cabin in the woods. The services section lists Airbnb, residential, and business cleaning options, with pastel-colored boxes highlighting each category. A map shows the locations of service in Nanaimo and Victoria, and the footer includes cleaning tips with images of stylish, modern interiors.
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