Solve Energy
Powering the future of solar with brand evolution and a website redesign.
Location
Victoria, B.C.
Solve Energy is a B.C.-based solar energy company on a mission to make clean, affordable energy accessible to everyone. As they set their sights on expanding their reach across Western Canada, they realized their need for an engaging online presence and a strong digital marketing strategy. That’s when the team at Solve turned to Array. After spotting some of our work in action, they were eager to collaborate and see how we could help elevate their brand. What happened next was a messaging strategy and brand evolution that led to a new website, merchandise, and digital advertising to position Solve as a leader in solar solutions. Here’s a closer look at how we helped them out.
What did we do?
- Brand Collateral
- Brand Standards
- Branded Business Cards and Letterhead
- Content Design & Creation
- Copywriting Strategy & Planning
- Digital Marketing
- Logo Design
- Narrative Tone Development
- Packaging & Merchandise Design
- Responsive Website Graphic Design
- Search Engine Optimization
- Signage
- UI/UX Design
- Visual Identity System
- Website Design & Programming
How Did We Help Them Out?
- Our copywriting team started by crafting a messaging strategy to guide the creation of a brand personality and SEO-friendly website content. This approach ensures Solve’s mission resonates with their diverse target audiences while improving search engine visibility, giving Solve a strategic edge to expand their reach across Western Canada.
- We created engaging and informative campaign landing pages, along with social media animated ads to boost brand awareness on Facebook and Instagram.
- Building on Solve’s original branding, our design team developed a new logo icon, brand elements, and a colour palette designed for seamless use on the website and across other brand collateral.
- The new icon uses simple clean lines to symbolize the three layers of the sun, building visual intrigue while remaining timeless and versatile enough for use across various digital and print applications.
- New brand elements, including a solar flare, solar grid, and cascading lines, were introduced to enhance visual interest and pair effectively with the logo design for various applications, such as business cards, merchandise, and billboards. These elements draw inspiration from the solar industry while offering a sleek and modern aesthetic.
- The new website serves as an educational resource for solar energy and a showcase for Solve’s projects and services. Information is presented in engaging user-friendly formats, such as in-depth educational videos and an FAQ section, both designed to guide clients through their solar journey.
- Dedicated pages for residential and commercial services provide a comprehensive breakdown of what clients can expect when working with Solve, while the Projects page allows users to browse through the work Solve has done thus far.
- To highlight different aspects of the solar industry, the website incorporates engaging brand elements and interactive features, including a light and dark mode toggle, solar flare hover effects over images, solar grid backgrounds, and cascading lines that appear as you scroll. These features create a memorable user-experience and boost brand recognition.
- To showcase Solve’s refreshed branding, our design team created merchandise featuring the new logo and brand elements, including caps, shirts, and hoodies. Additionally, we designed business cards, stationary, a branded vehicle wrap, billboards, and lawn signage, ensuring cohesive branding across all print marketing touchpoints and boosting the brand’s visibility.
Ready to Create Something Great?