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Tourism Coquitlam

A fun new brand and website for an outside-the-box community experience.

A scenic aerial view of Coquitlam's skyline with high-rise buildings in the foreground and a backdrop of forested hills and mountains. The cityscape includes parking lots, roads, and surrounding neighborhoods, with a clear, bright sky overhead.
Location
Coquitlam, BC
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With a new Tourism department, the City of Coquitlam required a modern website to welcome visitors and showcase all the great local events, entertainment, recreation and more that is available in and around the area. They were in need of complementary brand development that included an inviting logo and professional business cards for tourism staff.

What did we do?
  • Business Card Design
  • Tagline & Slogan Development
  • Website Design & Programming
How Did We Help Them Out?
  • The thick rounded lines of the logo typography give a friendly, inviting, and approachable feel. The flowing and interconnected typography speak to adventure, nature, and authenticity. Together, these elements convey a sense of fun that pushes Coquitlam out of the stereotype of being a “Bedroom Community” and showcases possibility. The even letter forms/height across the logo minimizes the feeling of being busy or too hard to read. By extending the “T” across, we create a cohesive group with a linear shape. This creates a strong focal point making it visually more impactful and easier to read.
  • The tagline communicates that when you visit Coquitlam there’s always something to experience, enjoy, and explore. Array also worked with the city to develop their hashtag campaign.
  • Easy-to-navigate website architecture offers visitors clear dynamic information about current and upcoming things to see and do, eat and drink, and stay and plan. The bright colours of seafoam blue and spring green were chosen to highlight creativity and confidence while communicating safety and calm. Feature cards for events and activities offer a strong visual appeal, while special functionality allows for interactive and collaborative event calendars with a submittable event form to post listings online.
  • Our web design and web development teams created an interactive map for the Eat & Drink and Shopping Pages. The maps feature custom features that allow end-users to filter by cuisine type, patios, locations, etc. Each business listing is programmed as a post type and features contact information, hours, and address that are manageable in the CMS.
  • Online advertisements were also developed with the new brand to incorporate the colours, fonts, taglines and look and feel of the website. Business cards were then created to provide further consistency and professionalism to the Tourism department’s ongoing marketing efforts.
The logo for Tourism Coquitlam, featuring the word "Tourism" in a green, playful script font and "Coquitlam" in a bold, blue font. A wavy line under the letter "Q" represents the natural and water-based attractions of the area.
A laptop screen displaying the homepage of the Tourism Coquitlam website. The main banner shows an aerial view of the city at sunset with the text "Fun is in Our Nature" written across it. The website navigation bar includes options such as "See & Do," "Eat & Drink," "Stay & Plan," and "What's On."
Five mobile phone screens showing various sections of the Tourism Coquitlam website. Screens include listings of local restaurants, a map of dining spots in Coquitlam, and features like "Food is at the heart of our community" and "Wildlife & Nature," highlighting food options and natural attractions.
A tablet displaying the "Explore Like a Local" section of the Tourism Coquitlam website. The page features a grid layout with categories for Food, Parks, Art & Culture, and Shopping. Below this section are articles, such as "Connect and Unwind at these Cozy Coquitlam Cafés," with images and call-to-action buttons to read more.
A full-page view of the "Eating in Coquitlam" section of the Tourism Coquitlam website. The page features an image of two people dining outdoors with the text "Eating in Coquitlam #SupportLocal." Below is an interactive map with pins highlighting various local restaurants and listings of popular eateries, followed by featured blog articles on local food and drink spots.
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