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Vancouver Island Whale Watch

Helping tourists discover sustainable whale watching through dynamic digital marketing.

A close-up of whales swimming through misty waters. Overlaying the image is bold white text that reads,
Location
Nanaimo, BC
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Vancouver Island Whale Watch, known for its sustainable whale watching experiences on Vancouver Island, merges tourism with science to create unforgettable adventures. Since 2018, the team has welcomed thousands of guests while collecting valuable field data on every trip contributing to conservation strategies. To strengthen their brand, highlight their sustainable practices, and reach more guests online, Vancouver Island Whale Watch partnered with Array to enhance their digital marketing efforts. The collaboration led to a 130.6% increase in website sessions and over 1 million ad impressions on Meta, boosting brand awareness and connecting more people to the beauty of whales.

What did we do?
  • Content Design & Creation
  • Copywriting Strategy & Planning
  • Digital Assets
  • Digital Marketing
  • Responsive Website Graphic Design
  • Search Engine Marketing & Online Advertising
  • Website Design & Programming
How Did We Help Them Out?
  • To kick off our collaboration, our team began by developing a compelling narrative tone and conducting in-depth keyword research to guide the digital ad copy and a campaign landing page.
  • Our design and development teams created a campaign landing page with eye catching photography, scroll-triggered animations, video integration, and conversion tracking. All features showcase Vancouver Island Whale Watch’s commitment to sustainable tourism and setting them apart from competitors.
  • Our digital marketing team ran strategic Google Search Ads campaigns with above-average click through rates of 16%, resulting in a 30% increase in charter sales year-over-year.
  • Additionally, we launched Meta ad campaigns, generating over 1 million impressions on Facebook and Instagram with strong engagement rates.
  • The combined digital ads and marketing efforts led to a 130.6% increase in website sessions period-over-period, including over 90,000 new users.
  • Consistent brand exposure across Google and social media drove a 40.44% year-over-year increase in direct searches, significantly boosting brand awareness for Vancouver Island Whale Watch.
Phone displaying Vancouver Island Whale Watch page.
Vancouver Island Whale Watch tour boat out at sea.
A humpback whale breaches the ocean surface, soaring into the air. The background features the mountainous coastline of Vancouver Island.
Digital Ads, Google Search Ads, Meta Ads campaign results for Vancouver Island Whale Watch by Array Digital Marketing Agency.
Screenshot of a Vancouver Island Whale Watch campaign landing page. Designed and developed by Array.
3 mobile phones displaying social media ads for Vancouver Island Whale Watch. Digital ads by Array Marketing Agency in Nanaimo, BC.
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