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Wirk Consulting

Building a memorable brand identity for a trusted executive consultant.

Location
Victoria, BC

Wirk Consulting is a management consulting firm led by Ashka Wirk, a Certified Management Consultant (CMC) and Executive Coach (CEC). With a wealth of experience in both the private and public sectors, Ashka specializes in helping leaders, teams, and organizations navigate complex challenges and opportunities. As she launched her own firm after nearly a decade with another consulting company, Ashka faced the challenge of establishing a distinct and professional brand that reflected her extensive expertise and personal approach. We worked closely together to design a complete brand package, including a logo, website, business cards, and other print and marketing collateral. The result is an elegant, yet approachable brand that reflects her expertise and commitment to her clients. Here’s how we executed our strategy.

What did we do?
  • Brand Collateral
  • Branded Business Cards and Letterhead
  • Business Card Design
  • Collateral
  • Content Design & Creation
  • Logo Design
  • Responsive Website Graphic Design
  • Signage
  • UI/UX Design
  • Website Design & Programming
How Did We Help Them Out?
  • Our designers began with creating a colour palette and choosing fonts that would reflect Wirk Consulting’s unique story and values. The colours Cream, Sand, and Spruce were picked to convey honesty, warmth, elegance, responsibility, and commitment. We chose a modern serif font that features subtle curving finishes and varying weights to convey feelings of inclusivity, intelligence, and style.
  • The logo features an abstract icon formed by two semi-circles, inspired by the sun and the moon. These symbols represent contrasting yet complementary qualities—the sun symbolizes strength and power, while the moon embodies balance and calm. This graphic is paired with “WIRK,” in the serif font and “CONSULTING” in a clean sans-serif typeface below, creating a modern and elegant logo.
  • The homepage is designed with clear sections to guide visitors through the brand story, services, and success stories. It starts with “Who We Are,” offering a warm introduction to Ashka and her consultancy, followed by “What We Do,” which highlights the services offered. The “What We’ve Done” section showcases successful projects, and “Client Testimonials” builds trust with real feedback.
  • To bring the brand’s identity to life, the logo’s abstract sun-and-moon icon is used in custom animated graphics throughout the website. These animations add a dynamic, modern touch and memorable visual experience for visitors.
  • With an eye on the future, our designers created a “Meet the Team” page that will grow alongside Ashka’s company, showcasing the talented people behind the consultancy.
  • The comprehensive brand package includes business cards, thank you and holiday cards, email signatures, social media graphics, standing banners, and document templates, creating a unified and professional presence across all platforms. This cohesive approach ensures that every touchpoint reflects Wirk Consulting’s identity and values.
  • The business cards are designed with a soft-touch finish and gold foil logo, offering a premium, tactile experience. This luxurious design choice not only makes a memorable first impression but also aligns with the brand’s elegant and professional image.
  • The thank you and holiday cards feature graphic elements that complement the logo’s icon, reinforcing the brand’s visual identity. Since 2022, our team has partnered with Wirk Consulting to design annual holiday cards, incorporating gold foil accents into the graphic elements. These thoughtful details help ensure Ashka’s clients enjoy a memorable and personalized experience.

Learn How Our Projects Come To Life