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August 16, 2023
How Value Alignment Leads to a Greener Future (and Pocketbook)
Branding Press Release

At our Nanaimo-based marketing agency, we’ve witnessed first-hand the transformative potential of partnering with businesses committed to a greener future.

These businesses stand out and succeed because their mission, vision, and values are clear. These components create purpose that goes beyond profit. And as a result, they attract like-minded businesses inspired to join their cause.

What does this mean for consumers? In an era where people seek authenticity and transparency, brands aligned in values gain an edge by connecting with their audience on a deeper level in their sustainability marketing.

Our partnerships with green businesses has resulted in growth in our own brand identity and reach, attracting more eco-conscious consumers. This snowball effect has influenced our business practices including moving to a renewable powered hosting server.

Here are just a couple of the incredible clients we’ve had the honour of partnering with who are driving change towards a more sustainable future. Their visionary leadership serves as an inspiration to us all—together, we can make a difference that extends far beyond our individual efforts.

Building Brand Recognition for a Brighter Future

Shift does more than provide clean energy solutions. With their expertise in solar energy, EV charging stations, and LED installations, they’re transforming the way we power our homes, businesses, and municipalities. Our team partnered with them to elevate their brand touchpoints, including their website and animated digital ads. As a result, we helped Shift build brand recognition and expand their mission across North America.

Helping Inspire Businesses to Take Climate Action

BC Green Business offers practical solutions for businesses to reduce climate change and enhance social initiatives. Looking to attract more businesses to their program, they partnered with us to refresh their brand and build a website that could be used as a recruitment tool and resource for existing members. As a result of our partnership, we’ve connected with more businesses in the green space and have officially become a BC Green Business gold member.

Aligning Values Leads to Greener Choices

We’ve had the privilege of witnessing firsthand the innovative approaches and groundbreaking solutions these businesses bring to the table. Their unwavering commitment to sustainability not only influenced our own practices but has inspired us to continually strive for improvement. If you feel your business is moving in a similar trajectory and want to learn more about sustainability marketing, we’d love to chat. Together we can create a greener future.