Brand Development Graphic Design Web Design + Development Marketing Copywriting Digital Marketing App Development Home / Services / Brand Development Tell your whole story with a cohesive brand. Brand Development & Brand Awareness We understand that your brand is the face of your organization, so you want to make the right impression to everyone who encounters it. Branding is more than just a logo design – it creates a solid foundation and every detail needs careful attention, because no matter how small, it’s saying something about you. With Array, you get a thoroughly researched, beautifully crafted brand that instills trust, promotes recognition, and entices action. Curious about what can be included? Logo Design & Brand Refresh Narrative Tone Brand Identity / Voice Corporate Re-branding & identity Branding for New Business Brand Standards Documentation See how brands come together at Array. 1 Discovery meeting Our first meeting, and the project kickoff. This meeting is to learn all about you: your existing brand (if applicable), what you like and don’t, and your goals and vision for your new brand. 2 Project timeline Together, we plan key milestones and proposed dates for completion of your brand, based on your needs and schedule. 3 Research Armed with your briefing documents, notes from our discovery meeting, and our own analysis of your existing assets, we complete any additional research to build a foundation for the brand. 4 Concept Once research is complete, we start conceptualizing your brand – its look and feel, its characteristics (or personality!), and the distinct message that it will convey. 5 Copywriting With a direction in mind for your brand, we develop a “narrative tone,” considering your organization as a person, and striving to emulate how it would speak. This is used for taglines, slogans, positioning or mission statements, or other written assets you need. 6 Logo Logo design is a four step process: concepts, feedback, revisions, and approval. Typically a selection of initial concepts are presented, and you choose a front runner or two for further revision and testing. A single logo is then selected, refined, and finalized in multiple formats. 7 Collateral The list of the types of collateral is nearly endless, and we will tailor a collateral package for you based on your business requirements. Common print pieces include business cards, sales sheets, brochures, and signage. Collateral can also include digital assets such as social media graphics and digital ads. 8 Brand identity guidelines Congratulations, you have a gorgeous, functional new brand identity that clearly represents your organization. The final step is development of written brand guidelines that outline how to use it effectively without compromising its integrity or purpose. We can also work with you to develop a strategy to roll out your new brand for a smooth transition and positive reception. Ready to Get Started? Now that you’ve had a chance to read about our process, let’s chat about your brand! Whether you need a simple refresh or a complete overhaul, we’re ready to help you tell your business story with a fresh brand & collateral. Explore Brand Development with Array. Get a quote today Read some of our recent posts on Brand Development Read More on Our Blog Is Your Marketing Strategy Ready for 2022? Nov 26, 2021 Array Takes Home Three More 2021 International Creative Awards for Graphic Design Jul 06, 2021 Why “Everyone” Isn’t Your Target Market (and How To Find One That Is) Jun 28, 2021 Build a brand that stands out. View our work in Brand Development