Canada’s top engravers since 1984

Bastion Trophies

Nanaimo, BC
Digital Marketing / Web Design + Development / Technology & Industrial
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Bastion Trophies is a family-owned and operated business that’s been crafting custom engraved trophies, awards, plaques, giftware, and more for over 30 years. A long-term partner of Array, we built our first website with them in 2014 and maintained an ongoing monthly relationship with them with a PPC and SEO plan. After running this digital marketing plan for quite some time, we recognized that for Bastion Trophies to continue growing their business, they needed a better way to showcase their diverse line of products without having to manually upload each product. To solve this pain point, we custom designed a new website with easy-to-use navigation to allow their customers to effortlessly browse and request details about their product catalogues, while removing the tedious task of product uploading.

What Work Did We Do For Them?

  • Custom web + development
  • Search engine optimization
  • Pay per click search campaign

How Did We Help Them Out?

  • To help boost conversions, we included large, bold CTAs on every page of the website that instantly connects users to the applicable product catalogue for the product page they are viewing. Each catalogue opens in a new modal and includes a navigation to swap between the various product catalogues available.
  • With each catalogue viewer, we included an additional CTA button that launches a modal order form to give users the ability to request quotes while simultaneously browsing through the product catalogues.
  • For mobile users, upon launching a product catalogue, they are prompted with an option to view a “how-to” to learn how to navigate through the product catalogue on their mobile device. If the mobile user clicks “yes,” an animated graphic appears with on-screen instructions.
  • Each product page features how-to graphics that illustrate how to request a quote and breaks down the process step-by-step.

 

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Results-Driven Digital Marketing Services


Nanaimo, BC digital marketing agency Array can help your business connect with the right audience with tailor-made marketing strategies. We create a digital marketing strategy tailored to your goals and customers, including SEO, social media marketing, search engine marketing, conversion tracking, and more. As an award-winning online marketing firm, we can help you define your online business objects and execute an online campaign that drives more traffic to your website, increases leads, and grows your business.
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Web Design + Development Focused on Your Business Goals


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