Print collateral that commands attention and gets noticed

In support of the Rivers Day event that took place in the fall of 2018, Array designed two stream stewardship mailout pieces featuring the Beck Creek & Walley Creek in Nanaimo. The mailers were sent to residents living around the creeks to provide them with important information pertaining to the watersheds, such as ongoing projects, current challenges, and ways in which they can help the community waterways. Our goal was to design pieces that were not only visually alluring enough to be picked up and read but evoked an emotional and personal connection with residents as well. To achieve this, we combined a grass-roots design style with hand-drawn illustrations, maps, and icons to create a vivid narrative that embraced the community’s rich heritage. The natural, organic, and environmental goals of the piece were further reinforced by printing the mailer on uncoated paper. The uncoated paper provided crisp image details to the visual elements and gave the pieces a warm, more approachable appearance. Array was thrilled to be awarded a Gold Hermes Creative Award for the design of these pieces.

In need of a print solution that would provide open and transparent financial information to local residents, we partnered with RDN to design individual spring & fall budget brochures for each electoral area within the Regional District. These brochures explained the Regional District budget to homeowners and property taxpayers and answered commonly asked questions such as where the money in the budget comes from and how that money is spent. To boost the visual appeal of the pieces, we developed a custom set of colorful icons. The icons immediately capture the reader’s interest, acting as visual cues that guide the reader’s eyes through the content and break the data into simple, compact pieces of text for improved readability.

To keep residents informed on the RDN’s efforts to reduce, reuse, and recycle, we designed colorful, easy-to-read newsletters. The Solid Waste newsletter provided local residents of Nanaimo with information regarding the District’s proposed waste management programs and their goal of reaching a 90% waste reduction target. To engage readers, we designed compelling infographics to create visual timelines, break up the content, and convey the information through an interesting, enticing story.

A Zero Waste newsletter informed residents on the District’s upcoming 2020 curbside collection service, highlighting details about the collection schedule, items accepted at drop-off depots, and helpful tips on reducing, reusing, and recycling.

In need of some refinement, we completed a full re-design of the RDN’s Annual Report. Traditionally,  annual reports are complex, text-heavy documents that don’t make for the most exciting read. Our goal was to design a report that presented a lot of information, but in a fun way that didn’t feel overwhelming. To do this, we designed a visually engaging layout that delivered key messaging through fun, colorful data visualizations, compelling photography, strong typography, and an expanded colour palette.