Leading company in renewable solutions elevates their brand

When we first connected with Shift Energy, they had an existing brand but it was challenging to translate across all mediums. This resulted in a lack of brand recognition that’s crucial to building client trust. To mediate this, we authored and designed a set of brand guidelines to create a standard for Shift Energy’s brand identity honing in on colour consistency. This included colour matching for print and digital mediums, rules for logo placement and usage, and typography styles. As a result, we not only elevated their brand to match their premium services, we provided a handbook to maintain a premium and cohesive brand experience at every angle.

Shift Energy has a large target market with a vast amount of content to match. To attract the right people, they needed a narrative tone that aligned with their brand personality and could effectively communicate their messaging. We identified three primary audiences and authored a brand voice that could adapt to each one directly. We then created an organized hierarchy of content for their website by reevaluating how to segment information to get people where they need to be. As a result, navigating content is intuitive and simplified to keep their messaging clear.

For Shift Energy, their website is often their first impression. And as a business that offers premium products, they needed a site to match. We designed and developed a user-friendly site allowing viewers to toggle, use list views, filter, and interact with information in a way that works for them. We integrated custom animated illustrations to keep audiences engaged and templates to keep their detailed case studies organized. We also fully optimized content with SEO tactics to ensure Shift Energy shows up on searches. The end result has successfully proven to generate and convert organic leads, and support their sales team to propel them to a top tier level for sustainable energy solutions. And we’re proud to say this website won Gold in the 2021 Muse Awards and Platinum for Hermes for our efforts.

With an updated brand and website, Shift Energy needed marketing assets to support their launch and drive traffic to their site. We extended their new brand style and guidelines across a series of digital ads, signage, and social media posts. We also developed a MailChimp template and corporate collateral including business cards and e-signatures, to ensure Shift Energy builds brand awareness and recognition. For anyone who joins their company in the future, the standards are set—Shift Energy is a brand that commands attention and delivers a high-end experience from start to finish.