Month: February 2024

How Building Brand Awareness Helped This Solar Company Expand Across Canada

A marketing brochure for Shift, a solar energy company, designed to boost brand awareness.

Case Study

Big Changes To Audio Usage On Social Platforms (And What You Can Do About It)

Close-up of iPhone displaying TikTok's TikTok profile.

It’s official—TikTok lost a huge portion of their music library because they couldn’t come to terms with Universal Music Group (UMG) on a licensing deal. The deal included an increase in profits that would kick back to UMG for using their artists’ audio within the video-based platform. After deeming the… Read more

The Super Bowl Of Ads: A Swift End To The Season

Beyoncé in a red sequined dress at the forefront of a vibrant scene with dancers in red outfits.

The Super Bowl capped off the 23/24 NFL season with a series of storylines in football, entertainment, gambling, and of course, advertising.  Despite an OT thriller, the 49ers were unable to break a 29-year Super Bowl drought, setting the Chiefs up for a chance at a 3-peat in 2024. But… Read more

IMPACT Conference: From Heads In Beds To Wealth & Wellbeing, Canadian Tourism Is Looking Ahead

Array owners Kristina Crown and Sarah Brown attend pose at the 2024 IMPACT Sustainability & Vancouver Island Tourism Conference.

On January 21st, our team attended the IMPACT Sustainability & Tourism Conference for the very first time! Hosted in Victoria, B.C., this two-day event brings together industry experts, community leaders, and business professionals to collaborate on creating a more sustainable and regenerative future where tourism is a force for good.  … Read more