February 2024

Case Study: How Building Brand Awareness Helped This Solar Company Expand Across Canada

Shift is a leading Canadian solar company that first launched in 2011 as a small team based out of Victoria, B.C. When they first started, they aimed to provide clean energy solutions for homes, businesses, and municipalities across Vancouver Island and the Lower Mainland. Now, they’ve grown into a… Read more

Big Changes To Audio Usage On Social Platforms (And What You Can Do About It)

It’s official—TikTok lost a huge portion of their music library because they couldn’t come to terms with Universal Music Group (UMG)on a licensing deal. The deal included an increase in profits that would kick back to UMG for using their artists’ audio within the video-based platform. After deeming the deal… Read more

The Super Bowl Of Ads: A Swift End To The Season

The Super Bowl capped off the 23/24 NFL season with a series of storylines in football, entertainment, gambling, and of course, advertising. Despite an OT thriller, the 49ers were unable to break a 29-year Super Bowl drought, setting the Chiefs up for a chance at a 3-peat in 2024. But… Read more

IMPACT Conference: From Heads In Beds To Wealth & Wellbeing, Canadian Tourism Is Looking Ahead

On January 21st, our team attended the IMPACT Sustainability & Tourism Conference for the very first time! Hosted in Victoria, B.C., this two-day event brings together industry experts, community leaders, and business professionals to collaborate on creating a more sustainable and regenerative future where tourism is a force for good. … Read more