Best Animated Videos for Content Generation

Person working on a computer displaying an animation program.

Let’s face it—video is dominating the way we market our business, products, and services. From drone footage on website homepage banners to 10-second TikTok videos, there’s a reason why in the last year, 88 percent of marketers reported that video gives them a positive Return on Investment. Today we want… Read more

How to Best Leverage Your Graphic Design Assets for Lead Generation

Computer monitor displaying graphic design program with the word logo on the screen.

If you run a business in Nanaimo, BC, and want to target clients outside of the city, it can be challenging to close sales without incurring travel expenses, meeting in person, or having a local network of people to partner with. That’s why understanding how to leverage marketing material online… Read more

Array Year-End Wrap: Here’s What We’re Grateful For in 2021 and Hopeful For in 2022

We did it. We’ve made it to the end of another wild year. And if you’re anything like us, then you know 2021 was a journey! From web design to web development, and from branding to digital marketing, our team brought over 50 projects to a close (with many more… Read more

Is Your Marketing Strategy Ready for 2022?

Hand placing a sticky note on an ideation and strategy board.

Can you believe 2021 is almost over?! With 2022 just around the corner, it’s time to wipe the slate clean and revisit your annual marketing plan for next year. As your campaigns for this year begin to wrap, now is the perfect time to start thinking about how you want… Read more

How to Turn Your Annual Report Into an Engaging Story

Examples of eye-catching report layouts and designs.

If you want to impress potential investors, shareholders, and current employees, a branded Annual Report design will hold their attention. While these documents are a common legal requirement for most businesses, any company can benefit by using it as a strategic marketing and communications tool. If executed properly, you ensure… Read more

Array Takes Home Three More 2021 International Creative Awards for Graphic Design

Watercolour abstract images in different shades of blue, green, and yellow.

We’re pleased to announce another big win for the Array team. We’ve taken home two more Muse Creative Awards and one Hermes Creative Award this year. That brings us up to six wins for 2021. And we couldn’t be prouder. Here’s a closer look at some of the other categories… Read more

Why “Everyone” Isn’t Your Target Market (and How To Find One That Is)

Screenshot of Google Analytics chart showing traffic data.

When we start a project, we ask every client the same question—who is your target audience? And the number one answer we get is: “Everyone.” And we’re here to tell you, there’s a better answer. Because targeting everyone is a failsafe way to speak into a broken mic. Your brand… Read more

Array Wins Three International Awards for Creative Web Design

Gold trophy on a grey backdrop.

The Array team did it again. We won two gold and one platinum award for outstanding web design. And it took a whole lot of trust, collaboration, and innovative thinking (and maybe a few pots of coffee) to get us where we are today. Here’s a closer look at the… Read more

BC Government Launch Online Business Grant: Build Your eCommerce Store Or Online Booking System

Purple, orange, and yellow gradient background.

As a web design and digital marketing agency, we take pride in creating and telling success stories. Since 2009, we’ve been on a shared journey with our clients, using our strategic creativity and technically savvy knowledge to help businesses navigate the evolving world of digital marketing. But like all businesses… Read more

What Does a Custom WordPress Designer Do Differently?

Overhead view of person working on a drawing of mobile website layouts.

Has your business decided to invest (or re-invest) in a website? Today, most websites are developed with a content management system (CMS), which allows a company to easily update and modify their website in a user-friendly interface. By far, the most popular CMS award goes to WordPress, with an estimated… Read more